The Lure | Sushi • Tapas

Japanese & Sushi in St. Petersburg, Florida

4.4 (2,777)

Category	Japanese & Sushi · Pool hall, Restaurant, Tapas bar
Address	661 Central Ave, St. Petersburg, FL 33701
Area	St. Petersburg, Florida
Phone	(727) 914-8000
Google rating	4.4 (2,777)

Hours

Friday	11 AM–11 PM
Saturday	11 AM–11 PM

About The Lure | Sushi • Tapas

The Lure | Sushi • Tapas is a japanese in St. Petersburg, Florida. It is listed at 661 Central Ave, St. Petersburg, FL 33701, which places it among the local businesses of St. Petersburg that residents and visitors turn to when they need this kind of service close by. Besides its main category, the business also describes itself as pool hall, restaurant, tapas bar, so it may cover more than the name suggests.

This group covers Japanese, Korean, Thai, Vietnamese, Indian and other Asian cuisines that are not Chinese, and the etiquette varies by kitchen. Japanese and Korean restaurants often take reservations for dinner and may add a service charge for large groups; Thai and Vietnamese spots are usually walk-in and quick-turnover. Spice levels are frequently adjustable on request at Thai, Indian and Sichuan-adjacent menus, so say if you want it mild or hot. Korean BBQ restaurants typically charge per person for all-you-can-eat service with a time limit, and grills are shared at the table. Vietnamese pho shops post bowl sizes (regular or large) and a plate of herbs, bean sprouts and lime is normal to add yourself. Card and tap-to-pay are widely accepted; cash-only is more common at small family-run counters.

Hours are published for 2 days a week. The most common schedule is 11 AM–11 PM. Hours in the United States do change around federal holidays and long weekends, so a quick call before a special trip is sensible. The listed phone number is (727) 914-8000. Many businesses also reply to text messages on the same number if it is a cell phone. More information is available on its website, thelurestpete.com.

Customers rate it 4.4 out of 5 on Google across 2,777 reviews, placing it among the better-regarded japanese & sushi in St. Petersburg.

St. Petersburg is in Florida, in the Southeast, where summers are long, hot and humid, winters are mild, and afternoon thunderstorms and the hurricane season from June to November can change plans at short notice. US addresses list the street number and name, then the city, state abbreviation and ZIP code, and St. Petersburg follows the same pattern; a suite or apartment number such as Ste 200 refers to a unit inside the building. The map link on this page shows the exact spot.

Looking for alternatives? Browse all japanese & sushi in St. Petersburg or explore other categories in the area from the links below. If you own or manage The Lure | Sushi • Tapas, you can claim this listing to correct details, add photos and a description, and receive a verified badge. Everyone else can help by leaving an honest review on Google after a visit.

Is this your business? Claim this listing to update details, add photos and get a verified badge; every verified claim gives $1 to charity. Want more customers? Feature it at the top of japanese & sushi in St. Petersburg.

Latest Google reviews

The 5 most recent reviews shown on Google Maps. Reviews belong to their authors; read all of them on Google.

Brock Grady 2 months ago

Came back to this place after a while, and it did not disappoint. I got the south west wrap (name began with a v) with the sweet potato fries, and the sweet potato fries might be the best in town, no joke. The wrap was a little messy, but good. But the fries were it ... ill be back just for them. They also have free pool, and can get very busy from time to time, but great place. The sushi is awesome, and they have Specials Sunday-Thursday, I believe. Check em out.

Cassie Hallgren 2 months ago

I cannot say enough good things about this place! As an out of towner, my host suggested the lure as a must try in st pete and boy was she right! From the service to the food everything was top notch! Our server Emma was absolutely amazing and elevated the experience! Her bubbly and hilarious personality had me smiling ear to ear, I truly haven’t gotten service like that in SUCH a long time. If you’re thinking about visiting the lure, ask for emma if you want dinner and a show! (and tip fat because she deserves it)

ertgvcd 3 months ago

Food tastes great like fantastic, though not filling. Pice is way too high fo me. For an example the "JOTO ONECUP SAKE" They charge 9$ for it, i easily fond it online for 6-5$. Its a 3 dollar mark-up at best. I asked a waiter if they got paied well, well same story most income comes from tip not the hourly wage. Look they have a 345 dollar item on the menu. Save your money and go elsewhere. Made in 2026.

Kam Patel 4 months ago

The Lure in St. Pete offers a standout dining experience that perfectly captures the city's vibrant energy through its modern and high-energy atmosphere. It is one of the few establishments that successfully bridges the gap between a trendy social lounge and a high-quality eatery, making it an ideal choice for both casual gatherings and more formal outings. The interior design and overall vibe set a professional yet welcoming tone that remains consistent from the moment you walk through the doors. The menu's versatility is particularly impressive, offering a curated selection that satisfies a wide range of palates. From the precision of their fresh sushi rolls to the artisanal quality of their flatbreads and crisp, inventive salads, the culinary execution is exceptional across every category. This diversity extends to their beverage program, which features an expansive range of craft cocktails, fine wines, and local beers, ensuring a perfect pairing for any dish selected. What truly elevates the experience, however, is the caliber of service provided. Emma, our server, was outstanding, demonstrating a high level of professionalism and attentiveness that ensured the evening ran se

Amir Mot 5 months ago

Meh. Food wasn’t bad, but service was. We had some nigiris for appetizer, which came along with food, which were ok, but the sushi roll was disappointing, it was a mushy mess not sushi. Rice wasn’t done properly. Bigger plates were fine. Gabriella? (Copying from the check because she never bothered to even introduce herself) carries a negative energy, and her service was pretty bad in many ways. I don’t feel right writing this, but it was just too bad of a service, sorry friend! We probably won’t be back nor would we recommend this place.

All reviews on Google ↗

Frequently asked questions

Where is The Lure | Sushi • Tapas located?

The Lure | Sushi • Tapas is at 661 Central Ave, St. Petersburg, FL 33701, in St. Petersburg, Florida. Use the “Open in Google Maps” button on this page for directions.

What kind of business is The Lure | Sushi • Tapas?

The Lure | Sushi • Tapas is listed as a japanese and is also tagged on Google as pool hall, restaurant, tapas bar.

What are the hours of The Lure | Sushi • Tapas?

Published hours are Friday: 11 AM–11 PM; Saturday: 11 AM–11 PM. Hours can change on holidays, so call before a special trip.

What is the phone number of The Lure | Sushi • Tapas?

You can call The Lure | Sushi • Tapas at (727) 914-8000.

How is The Lure | Sushi • Tapas rated on Google?

The Lure | Sushi • Tapas has a Google rating of 4.4 out of 5 from 2,777 reviews.

Does The Lure | Sushi • Tapas have a website?

Yes, the website of The Lure | Sushi • Tapas is thelurestpete.com (linked on this page).

Are there other japanese & sushi near The Lure | Sushi • Tapas?

Yes. St. Petersburg also has Kobé Japanese Steakhouse - St. Petersburg, Fortu, Pacific Counter - Downtown St. Pete among others; see the full list of japanese & sushi in St. Petersburg at the bottom of this page.